Social media isn’t just about being present — it’s about having a clear goal.
I help brands find their voice and define their direction, crafting strategies that speak to the right people and inspire action.
My background in UX design shapes every decision I make: from understanding the audience, to creating content that feels relevant and engaging.
Then comes the visual side — where my graphic design skills come into play. I build feeds and campaigns that don’t just catch the eye, but reflect the soul of the brand, with coherent palettes, thoughtful compositions, and attention to every detail.
Because good design communicates — even in a scroll.
SOCIAL MEDIA
IL CINGHIALE MARINO
Thanks to a careful analysis of the target audience — including water sports enthusiasts, beginner surfers and those curious about the surf lifestyle — I developed a focused social media strategy, designed to attract genuinely interested users to the brand’s Instagram page.
The strategy led to increased engagement and real conversions in the form of new attendees at the surf school.
In addition to managing regular posts and stories, I also take care of all paid promotions, and I continue to handle both organic and sponsored content for this client.
SCAMPATOUR
After defining Scampatour’s new brand identity — including logo and color palette — I created a tailored visual and strategic adaptation for their Instagram profile.
The goal was to stay aligned with the brand’s values and communication guidelines, while designing content aimed at attracting users genuinely interested in Scampatour’s travel experiences.
DE.TALES
For the architecture studio De.Tales, I curated the visual direction of their Instagram profile, adjusting the color tones of all content and carefully selecting which architectural and interior design projects to showcase based on visual consistency.
I also chose images according to seasonal relevance, ensuring a harmonious and elegant feed that reflects the studio’s brand identity.
FABBRICA DELLE FESTE
I worked as the social media manager for Fabbrica delle Feste, defining the overall communication strategy for all stores in the chain, which specializes in event planning and party supplies.
I handled weekly content publication and developed both the editorial calendar and content plan, with a focus on targeting the right audience and strengthening brand awareness across channels.