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In an age where templates and AI tools promise to “build your website in minutes,” good design still takes intention, insight, and experience. I design websites and apps with a strong focus on both UX and UI, not just to make things look good, but to make them feel right.

Each project starts by understanding real user needs and aligning them with a brand’s identity and goals. The result? Interfaces that are intuitive, functional, and genuinely enjoyable to use.

I stay sharp through continuous learning and hands-on experimentation, always adapting to new tools — but never losing sight of what matters most: creating thoughtful digital experiences that actually work.

And while I’m not a developer, I work side by side with engineers to make sure that what’s designed on paper works seamlessly in practice.

WEB & APP DESIGN

WEBSITES

SCAMPATOUR

Brief

Design a new website from scratch, taking the existing site as a starting point and improving it with various enhancements and greater clarity.

Role:

Web Designer, Graphic, UX Designer

Tools:

Wordpress, Illustrator

Year:

2025

As part of a full rebranding effort, I redesigned ScampaTour’s website from the ground up using WordPress. The goal was to create a modern, responsive platform tailored to the needs of a tour operator, offering a seamless and intuitive user experience.

Drawing inspiration from larger competitors, I focused on crafting a distinctive visual identity that would help ScampaTour stand out in a saturated travel market. The design balances clarity and personality, with user flows optimized for exploration and booking.

Each section was thoughtfully structured in close collaboration with the client, combining UX strategy, visual design, and functionality to reflect the brand’s values and support its growth.

IL CINGHIALE MARINO

Brief

Redesign the visual identity of a surf school to make it more recognizable and develop a consistent new website, based on client input and content from their Facebook page.

Role:

Web Designer, Graphic, UX Designer

Tools:

WixStudio, Illustrator, Photoshop

Year:

2025

The website for Il Cinghiale Marino Surf School was designed from the ground up, starting from their existing Facebook presence and evolving into a full digital identity tailored to the school’s personality and values.

Following a series of meetings with the client and feedback sessions with the surf community, a clear and structured site map was defined. Each page was crafted to address real user needs, combining usability with an informal, authentic tone in line with the surf school’s spirit.

The entire design and development process was handled independently—without external developers—ensuring full control over both visual and functional aspects. The site is currently under continuous management and improvement to adapt to seasonal activities and user feedback.

PIZZA IN 2

Brief

Redesigned the website of a local Pizzeria that changed owner

Role:

Web Designer, Graphic, UX Designer

Tools:

Wix, Photoshop

Year:

2024

The website for this local pizzeria was completely redesigned to better reflect the quality and character of the place and the new owner.

The new design focuses on clarity, responsiveness, and ease of navigation, allowing users to quickly access menus or find essential information. A fresh visual identity was created to match the atmosphere of the restaurant.

The site was designed and developed independently, with full control over layout, interactions, and performance. The result is a simple yet engaging online presence that supports both brand visibility and day-to-day operations.

DE.TALES

Brief

Refined the visual layout of an existing website to better align with the updated brand identity of the architecture studio, ensuring consistency in style, typography, and overall presentation

Role:

Web Designer, Graphic, UX Designer

Tools:

Wordpress, Illustrator, Photoshop

Year:

2024

The existing website of this architecture studio was fully updated to reflect a new brand identity, ensuring consistency across all pages and aligning the digital presence with the studio’s refined visual language and design philosophy.

Each section of the site was reviewed, with updates to layout, typography, and imagery to better convey the studio’s values and aesthetic. New features were also introduced to improve functionality and expand content, enhancing the site’s overall usability and communication.

The project involved a year-long collaboration, during which the website was continuously refined and maintained to support the studio’s evolving needs and portfolio updates.

APP

SNAPTRIP

Brief

Developing an app that helps you meticulously plan a trip, even at the last minute, without the need to conduct online research or waste time figuring out the best itinerary within the available time.

Role:

UX, UI Designer

Tools:

Figma, Illustrator

Year:

2024

Snaptrip offers the ability to immediately plan spontaneous last-minute trips, providing users with a detailed and personalized itinerary based on their preferences. This ensures that every moment of the trip is optimized, allowing users to visit all points of interest available within the given timeframe. Through a series of quick and targeted questions, the app generates a specific itinerary that includes all possible activities within the established period. It is also possible to further customize the itinerary by adding or modifying certain points of interest.

During the trip, users can use the app to navigate from one point of interest to another, read descriptions of the locations, purchase tickets, and, thanks to integration with Google Maps, receive precise directions to the next destination. All this happens in a quick and intuitive manner. Snaptrip is designed to be simple, fast, and functional, enabling users to make the most of their last-minute trips without distractions.

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IL MONDO NASCOSTO

Brief

Requalify playground stuctures to make them more appropriate and suitable for today's children without carrying out interventions that roll up the parks

Role:

Product Designer, UX, UI Designer

Tools:

Figma, Illustrator, Photoshop, Indesign

Year:

2020

"Il Mondo Nascosto" is a playful activity that aims to use and upgrade the play facilities in city playgrounds to provide better engagement for children aged 3 to 5 and their parents. It tries to help the imagination and the use of fantasy through a game that involves the release of several elves imprisoned in the park by some evil goblins.

The activity is guided by an adult through an App, while the game will be played by the child in the playground, in the real world and at the same time in a hidden, fantastic world existing only in the child's head, or even in the parent’s head, if he has let himself be carried away by the adventure. In fact, the experience also wants to involve adults to improve their interaction with children.

© 2025 by Giorgio Banfi

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